Streaming has achieved a historic milestone, surpassing the combined viewership of broadcast and cable TV for the first time. According to Nielsen’s latest report, streaming captured 44.8% of total TV viewership in May. In contrast, broadcast and cable TV together accounted for 44.2%, with broadcast at 20.1% and cable at 24.1%. Over the past four years, streaming has surged by 71%, while broadcast and cable have declined by 21% and 39%, respectively. The growth in streaming is attributed to free ad-supported streaming TV (FAST) channels, the rise of YouTube, and shifts by legacy media companies towards streaming. YouTube alone represented 12.5% of TV viewing in May, marking its highest share to date and a 120% increase since 2021. Additionally, 11 streaming platforms now exceed 1% of total TV viewing, up from five in May 2021. Free channels like Pluto TV, Roku Channel, and Tubi have gained popularity, collectively accounting for 5.7% of TV viewing in May.
Morning Brew
@MorningBrew
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19h Streaming viewership officially surpassed traditional TV (broadcast + cable) for the first time in history last month
Usage over the last four years:
• Streaming +71%
• Cable -39%
• Broadcast -21%
NBC4 Columbus
@nbc4i
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16h For the first time ever, viewership on streaming platforms topped cable and broadcast channels combined last month, underscoring a growing trend across the media business in recent months. https://nbc4i.co/4ebRngy?utm_medium=social&utm_source=twitter_nbc4i…
WAVY TV 10
@WAVY_News
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5h For the first time ever, viewership on streaming platforms topped cable and broadcast channels combined last month, underscoring a growing trend across the media business in recent months.
Fisher
@Fisher
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1h Streaming Reaches Historic TV Milestone, Eclipses Combined Broadcast and Cable Viewing For First Time | Nielsen https://fishermedia.me/4lwpZfR
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