Co-streaming has significantly impacted League of Legends esports, with viewership numbers showing a positive trend post-COVID. Since its introduction in 2021 for VALORANT tournaments, co-streaming expanded to League of Legends, allowing personalities like Marc “Caedrel” Lamont and Nick “LS” De Cesare to engage their large audiences. The LCS pioneered this approach in 2021, with FlyQuest co-streaming in Spanish. The LEC followed in 2023, granting rights to teams like KOI and Team Heretics, alongside organizations such as G2, Karmine Corp, and Rogue. Despite these successes, Team Liquid’s head coach Jake “Spawn” Tiberi raised concerns about co-streaming’s financial impact on the scene, suggesting it shifts influence away from Riot Games. Riot has been expanding its co-streamer list annually, incorporating different languages to reach a broader audience. However, the financial ecosystem remains fragile due to decreased investments post-COVID. A Reddit user highlighted that many viewers prefer co-streams over the main broadcast, suggesting that without co-streaming, viewership could drop significantly, affecting Riot’s revenue generation.
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