In 2024, India’s digital media sector experienced a significant 17% growth, reaching $9.35 billion and surpassing television revenues for the first time. Television, the dominant sector for two decades, saw a 4.5% decline to $7.9 billion. Linear TV advertising and subscription revenues dropped by 6% and 3%, respectively, with a loss of six million pay-TV homes. The film industry also contracted, with domestic box office revenue falling 5% to $1.3 billion and overall film revenue decreasing by 5% to $2.2 billion. The Telugu film “Pushpa 2: The Rule” led the box office with $164 million. The broader media and entertainment sector grew by 3.3% to $29.4 billion, though growth slowed from the previous year’s 8.3%. Digital media subscriptions increased by 15% to $1.19 billion, with video and music subscriptions rising to 111 million and 10.5 million, respectively. Live events revenue grew 15%, exceeding INR100 billion. The sector is projected to grow by 7.2% in 2025, reaching $31.6 billion, and is expected to hit $36.1 billion by 2027.
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