Comcast is set to launch Universal Ads, a new platform designed to simplify the ad-buying process for small- and medium-sized businesses. The platform will allow advertisers to purchase ad spots on premium video content across various streaming services. Comcast has already secured partnerships with media giants like NBCUniversal, Warner Bros. Discovery, AMC Networks, Fox Corp., A+E, Roku, and others. The launch is scheduled for the first quarter, aiming to attract ad dollars from tech and social media platforms. The media industry has been shifting towards streaming, with YouTube capturing a significant share of TV viewing time, and social media platforms like TikTok gaining popularity among younger audiences. Despite this, traditional TV remains effective, with GroupM predicting a slight growth to $169.1 billion in global ad revenue by 2025. However, digital ad revenue is expected to soar to $813.3 billion globally in the same year, with U.S. social media ad spending projected to reach $102.66 billion in 2025. Universal Ads seeks to tap into this growing market by offering a user-friendly, self-service platform with AI tools to assist in ad production.
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