Tom Brady, the seven-time Super Bowl champion, has acquired a 50% stake in CardVault, a sports card and memorabilia retailer. The company, now rebranded as “CardVault by Tom Brady,” plans to expand its presence significantly. Card collecting has seen a revival since the Covid-19 pandemic, with record sale prices becoming common. CardVault currently operates in Boston, Foxborough, Massachusetts, and Mashantucket, Connecticut. A new flagship store will open this spring at American Dream mall in New Jersey. Brady, who has a history with collectibles, including selling his watch collection at Sotheby’s, sees this as more than just buying and selling; it’s about curating history and building a community. The company, founded in 2020, aims to enhance its digital content to attract new collectors and investors.
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