The first season of the Apple TV+ series Severance has generated more than $200 million in revenue for the streaming service, according to research by Parrot Analytics. This figure was calculated using Parrot’s Content Valuation methodology, which correlates audience demand with subscriber numbers and revenue. Severance outperformed other Apple hits like Slow Horses, which made $184.8 million, and The Morning Show, which earned $299.4 million over a longer period. From Q3 2020 to Q3 2024, Ted Lasso generated a staggering $609.4 million. The show has been particularly successful in driving acquisitions in the EMEA and Latin America regions. Despite its weekly episode release, Severance Season 2 has shown strong pre-release demand, comparing favorably to hits like Cobra Kai, The Mandalorian, and The Lord of the Rings: The Rings of Power.
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