The Super Bowl on Sunday night, where Philadelphia Eagles triumphed over Kansas City Chiefs with a score of 40-22, attracted an estimated record-breaking average audience of 126 million U.S. viewers. This figure spans across television and streaming platforms, including Fox, Fox Deportes, Telemundo, Tubi, and NFL’s digital platforms. The game’s audience peaked at 135.7 million during the second quarter. Streaming platforms alone saw 14.5 million viewers, with 13.6 million tuning in on Tubi, where the game was available for free. This year’s viewership numbers are influenced by a new method of counting viewers, as Nielsen now measures out-of-home viewers in all states except Hawaii and Alaska, a change from covering only the top 44 media markets. The Super Bowl has now averaged over 100 million viewers for three consecutive years, a stark contrast to the previous five years where four games fell short of this mark due to cord-cutting. The NFL playoffs this year averaged 35.2 million viewers, a 9% drop from last year’s record, while the regular season saw an average of 17.5 million viewers, down 2% from 2023.
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