A recent lawsuit filed by actress Blake Lively against her “It Ends With Us” co-star and director Justin Baldoni has brought attention to the use of PR firms in orchestrating smear campaigns. Lively alleges that Baldoni hired the same PR firm used by Johnny Depp during his defamation trial against Amber Heard. Heard, who experienced a similar situation, commented on the destructive nature of social media smear campaigns. She noted that lies spread rapidly online, referencing her own experience during the highly publicized 2022 trial with Depp, which he won. Currently, Heard is living a quieter life in Spain and is expecting her second child. Meanwhile, Lively claims Baldoni employed a crisis management team to manipulate public perception during the movie’s promotional campaign. Baldoni has denied these allegations, calling them “shameful and categorically false.” The legal battle between Lively and Baldoni appears set for a contentious court showdown.
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