Blake Lively filed a lawsuit against Justin Baldoni, alleging sexual harassment during the filming of It Ends With Us. Lively claimed Baldoni engaged in unwanted physical contact, body-shaming, and inappropriate comments. She also accused him of launching a social manipulation campaign to damage her reputation. Baldoni’s lawyer, Bryan Freedman, denied these allegations, calling them “completely false, outrageous and intentionally salacious.” Following Lively’s lawsuit, Baldoni and nine others, including publicists and producers, filed a $250 million lawsuit against The New York Times for its reporting on the matter. Lively’s accusations included Baldoni’s attempts to add sex scenes not in the script, and his inappropriate behavior during filming. The lawsuit also detailed a significant impact on Lively’s businesses, with sales of her hair care line, Blake Brown, dropping by 56% to 78% due to the negative publicity.
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