YouTube captured a record 11.6% of all TV viewing in February, according to Nielsen’s Distributor Gauge Report. This achievement marks YouTube’s second time at the top spot since the report’s inception. The platform’s share of total TV viewing has surged by 53% over the past two years, rising from 7.9% to 11.6%. Notably, YouTube’s growth is driven by a broad range of creator-driven content rather than tentpole programming. The Nielsen data also highlights a significant increase in viewing among older audiences, with adults 65 and over nearly doubling their viewing time, up 96% in the last two years. This demographic now contributes similarly to total viewing as children aged 2 to 11, at 15.4% and 16.9% respectively. In February, Disney fell to second place, while Fox Corp. secured third, boosted by Super Bowl viewership across its broadcast and Tubi streaming platforms.
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