South Korean content has secured the second spot globally on Netflix, trailing only behind the U.S. According to Ampere Analysis, it accounts for 85 of the top 500 non-U.S. shows and films. In the second half of 2024, South Korean content amassed 7.7 billion viewing hours, representing about 8% of all Netflix viewing. This figure surpasses content from major markets like the UK, Japan, and Spain. South Korean shows consistently hold 8% to 9% of viewing hours, compared to 7% to 8% for the UK and 4% to 5% for Japan. The standout performer, “Squid Game: Season 2,” achieved 619.9 million hours streamed worldwide. Other popular titles include “Love Next Door: Season 1” and “Culinary Class Wars: Season 1.” Over half of the top 100 South Korean titles on Netflix during this period were originals, with 31% being Netflix exclusives, primarily produced by CJ ENM. Netflix’s commitment to South Korean content stands at a $2.5 billion investment over four years, starting in 2023.
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