The J.D. Power 2025 U.S. Healthcare Digital Experience Study shows that health insurance members primarily use plan websites and mobile apps for communication. However, the digital experience in healthcare lags behind other industries. In the commercial member health plan category, Cigna Healthcare ranked highest in satisfaction, followed by Kaiser Foundation Health Plan and Centene. UPMC Health Plan led in satisfaction among Medicare Advantage plans, with UnitedHealthcare and Cigna Healthcare ranking second and third, respectively. Blue Cross Blue Shield of Massachusetts, HCSC, Highmark, and CareFirst underperformed in the commercial category, while Highmark also underperformed in the Medicare Advantage sector. The study found that members who had an excellent mobile app experience are twice as likely to continue using the app compared to those with a poor experience. Younger generations use apps more frequently, but adoption is increasing among boomers and pre-boomers. Members interacting with their health plan’s mobile app report higher overall satisfaction than those using phone or website interactions.
Source: www.mobihealthnews.com

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