Ferrari announced a price increase of up to 10% on select models effective after April 1 due to new U.S. auto tariffs. This adjustment could add up to $50,000 to the cost of a typical Ferrari. Models such as the Purosangue SUV, 12Cilindri, and F80 will see these increases. Specifically, the Purosangue, starting at $430,000, will rise by about $43,000, while the limited edition F80, starting over $3.5 million, will increase by more than $350,000. Prices for the Ferrari 296, SF90, and Roma will remain unchanged. Ferrari, which produced 13,752 cars last year at its Maranello factory, plans to launch its first all-electric model in October. The company also noted a potential risk of 50 basis points on its profitability percentage margins due to the tariffs.
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