Krafton, the company behind PUBG, has set a bold target to generate 75% of its revenue from first-party intellectual properties (IPs) by 2027. This strategic shift aims to reduce reliance on third-party titles and foster the creation of major franchise IPs. The company plans to achieve this through both internal development and expanding its publishing capabilities. This move is part of Krafton’s broader vision to become a leading global gaming company, focusing on creating and nurturing its own IPs.
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