Coca-Cola is launching Simply Pop, a new prebiotic soda brand, to compete with Olipop and Poppi. The U.S. soda market has seen a decline over the past two decades due to health concerns and the rise of alternatives like cold brew, energy drinks, and water. However, prebiotic sodas have surged in popularity, growing from a $197 million category in 2020 to $440 million in 2024. Olipop recently raised $50 million at a $1.85 billion valuation, while Poppi made its second Super Bowl appearance, spending up to $8 million. Simply Pop offers flavors like pineapple mango, lime, strawberry, fruit punch, and citrus punch, containing no added sugar, 25% to 30% real fruit juice, vitamin C, zinc, and six grams of prebiotic fiber. Despite the health claims, the benefits of prebiotics are not conclusively proven. Coca-Cola’s venture into this niche market comes with its vast marketing and distribution capabilities, but it has faced challenges with previous product launches like Coke Spiced and Aha sparkling water.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
