Google has introduced AI Overviews, a new feature that uses AI to provide direct answers to search queries, reaching over a billion users in more than 100 countries. This shift from traditional keyword-based search to conversational AI allows users to ask complex questions and receive comprehensive, sourced answers. Google’s AI Overviews leverage the company’s Gemini language model, Knowledge Graph, and reputable web sources to generate responses. However, this innovation has sparked concerns among publishers about a potential “zero-click future,” where users might not need to visit their sites for information. Despite these worries, Google executives argue that AI Overviews could benefit niche publishers by enabling more specific queries. The feature aims to make search more intuitive and useful, potentially transforming how we interact with information online.
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