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50% of Walmart’s Online Spending Driven by Walmart+ Members!

Walmart+ members accounted for nearly 50% of spending across Walmart’s website and app in the U.S. during the most recent fiscal year. These members shop twice as much and spend nearly three times more than non-subscribers. The membership program, which costs $98 annually or $12.95 monthly, offers benefits like free shipping, same-day grocery delivery for orders over $35, gas discounts, and a Paramount+ subscription. Walmart has seen 11 consecutive quarters of double-digit online sales growth, with a 20% increase in the latest quarter. The program, launched almost five years ago, now has an estimated 25 million members, up from around 11 to 11.5 million in late 2022. In comparison, Amazon Prime, with 190 million U.S. members, has a higher penetration rate, with nearly three-quarters of its customers subscribed, while 43% of Walmart.com shoppers are Walmart+ members. Walmart expects full-year net sales to grow 3% to 4% and adjusted operating income to increase between 3.5% and 5.5%. The company also anticipates adjusted earnings of $2.50 to $2.60 per share for the year.

Source: www.cnbc.com

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