PepsiCo is set to purchase the prebiotic soda brand Poppi for $1.95 billion. The deal includes $300 million in anticipated cash tax benefits, bringing the net purchase price to $1.65 billion. Additional payments may be required if Poppi meets certain performance milestones post-acquisition. Poppi, founded in 2018 by Allison and Stephen Ellsworth, features a formula with apple cider vinegar, prebiotics, and just five grams of sugar. By 2023, Poppi’s annual sales surpassed $100 million. The brand recently settled a class-action lawsuit for $8.9 million over health claims. In the same year Poppi was founded, rival Olipop also launched and was valued at $1.85 billion during its latest funding round in February. Coca-Cola, PepsiCo’s competitor, introduced its own prebiotic soda, Simply Pop, recently.
Traded: Venture Capital
@TradedVC
·
19s PepsiCo (NASDAQ: PEP) has agreed to acquire poppi, a fast-growing prebiotic soda brand, for $1.95 billion, with a net purchase price of $1.65 billion after tax benefits. Founded by Allison and Stephen Ellswort…
Darren Rovell
@darrenrovell
·
3h In December 2018, Mother Beverage went on Shark Tank.
Every Shark but
@RohanAOza
couldn’t see it being successful.
Oza agreed to buy 25% for $400,000.
Four years later, then called Poppi, Oza’s VC put in $25M.
Today, Poppi sold to PepsiCo for $1.9 Billion.
Morning Brew
@MorningBrew
·
33m The prebiotic soda wars are here to stay
Last month:
• Olipop raises valuation to $1.85 billion
• Poppi runs 2nd-straight Super Bowl ad
• Coke launches gut-health soda ‘Simply Pop’
Today:
• PepsiCo purchases Poppi for $1.95 billion
Morning Brew
@MorningBrew
·
42m PepsiCo is officially acquiring Poppi in a $2 billion deal
Details:
• $1.65 billion + $300 million exp. tax benefits
Poppi:
• $500+ million revenue (2024)
• Sales +122% YoY through February
• 1% share of *entire* soft drink market
foodbeast
@foodbeast
·
Mar 14 PepsiCo Reportedly Nearing $1.5 Billion Deal To Acquire Prebiotic Soda Brand Poppi
The soda giant is said to be closing in on a $1.5 BILLION deal to acquire the prebiotic soda brand taking over grocery aisles. Could be another major play in the functional drink space.
Nutraceuticals World
@NutWorld
·
13m .
@PepsiCo
has acquired prebiotic soda brand
@drinkpoppi
for $1.95 Billion, marking a significant addition to the brand’s better-for-you portfolio.
Read More https://hubs.li/Q03c5vw_0
#prebiotic #soda #beverages #poppi
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