Apple’s foray into the world of film has yielded a surprising success with its documentary-style movie about Formula 1 racing, “F1: The Movie”. With a global gross of $293 million, it has surpassed even the most optimistic predictions. A significant chunk of this revenue comes from IMAX theaters, which accounted for $60 million (20% of the total) globally and $27.4 million domestically (25% of US/Canada ticket sales). This impressive performance is all the more remarkable considering the film’s relatively modest production budget of $200-300 million and marketing costs of $100 million.
What’s even more striking is that Apple, with a market capitalization of $3 trillion, primarily generates revenue from its tech devices, not entertainment. The company’s Eddy Cue has openly stated that they entered the film business for profit, rather than artistic expression. Despite this pragmatic approach, “F1: The Movie” has gained momentum and even won the best picture award at the Oscars in 2021.
INIYSA
@lafaiel
·
Jul 1 Apple engineered a special F1 shoulder cam using the iPhone’s chip and sensor, enabling Log recording and Hollywood-grade color grading for F1: The Movie
Gaurav Chaudhary
@TechnicalGuruji
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Jun 20 Speed…Precision…Innovation…Apple Park was the perfect pit stop for the F1 movie premiere…I was surprised to see how Apple’s camera tech captured the thrill, video dropping soon with all the juicy details!
#TGFamily
Brandon Butch
@BrandonButch
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Jun 11 Apple released its first “Haptic Trailer” for #F1TheMovie
You can literally feel the F1 engines, the gear shifts, everything. It is SO COOL!
Adam Aron
@CEOAdam
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Jun 28 This AI picture came in on my X/Twitter feed. While I admire the creativity, thanks to the heavens that Apple Original Films cast Brad Pitt in that F1 lead role rather than me. F1 is going to sell a whole lot more tickets — because Brad Pitt is so good in this movie. Go see him!
Carolina Milanesi
@caro_milanesi
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Jul 3 Apple just floored it with “F1: The Movie,” racking up a $144 million global box office debut. But don’t mistake this blockbuster for a flashy distraction. While
@Apple
wrestles with AI setbacks and tariff turbulence, this is a calculated move: a high-octane play to rev up
Paul Æ Blundell
@PAUL__BLUNDELL
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Jul 3 How F1: The Movie Used a Custom Sony Compact Body and Apple’s Custom iPhone Camera to Capture Speed – https://cined.com/?p=387245
Apple and Sony teamed up with director Joseph Kosinski and DP Claudio Miranda, ASC, to capture real F1 racing in F1: The Movie using the VENICE 2,
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