In the 2024 presidential election, Way to Win, a major donor group, spent over $9.1 million on social media influencers to support Kamala Harris’s campaign. This effort involved over 550 content creators who produced 6,644 posts across platforms like TikTok, Instagram, YouTube, Twitch, and X. The group coached these creators on specific phrases and themes to promote pro-Kamala content. Despite the significant investment, the campaign’s impact was limited. For instance, seven video programs produced at the Democratic National Convention garnered fewer than 1,000 views in total, with one video receiving fewer than 40 views. The Harris campaign and its SuperPAC spent over $1.5 billion in the campaign’s final months, with a large portion allocated to consultants and media advertising. This spending included $100,000 on a temporary cardboard studio set for an interview. The payments to influencers were structured through nonprofit corporations, bypassing Federal Election Commission disclosure requirements, highlighting a gray area in election law.
Nick Sortor
@nicksortor
·
Feb 20 WTF?!
@RandPaul
just unveiled on the Senate Floor that U.S. taxpayers spent $4.8 MILLION in Ukraine for “social media influencers.”
And we spent several hundred thousand more to send Ukrainians designers to a fashion show in Paris
AMERICANS WANT A REFUND. Plus interest!
Chau Quynh
@team888512
·
Feb 17 TOP 10 2024’s Top Influencers of the Year!
Freen Sarocha: $57,3M
https://jeab.com/style-beauty/style/earned-media-value-fashion-week/…
#srchafreen
Clash Report
@clashreport
·
Feb 22 US Senator Rand Paul claims that US taxpayers spent $4.8 million in Ukraine for social media influencers.
Going Underground
@GUnderground_TV
·
Feb 22 ICYMI: Sen. Rand Paul reveals $4.8 MILLION of US taxpayers’ money was spent in Ukraine on social media influencers and ‘several hundred thousand dollars’ was spent sending Ukrainian fashion designers to a fashion show in Paris.
All of the cultural propaganda you have seen
Derrick Evans
@DerrickEvans4WV
·
Feb 20 Rand Paul just unveiled on the Senate Floor that U.S. taxpayers spent $4.8 MILLION for social media influencers in Ukraine.
Anyone else want a refund?
Ali Shunnaq
@schunnaq
·
Feb 22 US Senator #RandPaul reveals that American taxpayers have spent $4.8 million to fund #Influencers on social media in #Ukraine️
#USA #Ukraine #RandPaul #SocialMedia #Taxpayers #Biden #Trump #WhiteHouse #Europe #Paris #America #BreakingNews
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