Shikenso Analytics, an esports data and analytics platform, has entered into a multi-year partnership with ESL FACEIT Group (EFG). This collaboration will see Shikenso providing advanced media valuation services to enhance EFG’s brand partnership performances across global esports events. The partnership will cover seven major esports events: Intel Extreme Masters, ESL Pro League, ESL One, DreamLeague, Overwatch Champions Series, Call of Duty League, and the Snapdragon Pro Series. These events will be monitored to provide detailed metrics and reports over time. Founded in Germany in 2017, Shikenso Analytics employs a comprehensive toolkit that includes image recognition, audience analysis, audio and voice tracking, and text sentiment analysis. This toolkit helps in understanding and improving brand visibility and engagement across various channels such as broadcasts, OTT, live streams, online media, and social media.
Source: esportsinsider.com

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