A federal judge has rejected Google’s motion to dismiss a class-action lawsuit, setting the stage for a jury trial in August 2025. The lawsuit claims Google collected data from users who opted out of tracking through its Web & App Activity (WAA) settings. Despite users disabling WAA, Google still sends data to third-party app developers via Google Analytics for Firebase (GA4F), which is integrated into 60% of top apps. This tool automatically sends user data to Google, regardless of privacy settings. The lead plaintiff represents Android and non-Android users who opted out of tracking. Google maintains that WAA enhances user experiences by saving activity data for better personalization. However, the judge’s ruling highlights that even with WAA disabled, data collection continues through GA4F.
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