Tech companies and their leaders often exhibit cult-like behaviors, according to experts. Michael Saylor, a former billionaire and tech executive, has embraced a cult-like persona on social media, promoting Bitcoin with religious fervor. His tweets, filled with phrases like “Bitcoin is immortal,” reflect a trend where tech leaders adopt a messianic tone.Bretton Putter, a startup culture expert, suggests that while tech companies might resemble cults, this can foster loyalty and dedication among employees and customers. However, Steve Hassan, a cult expert, warns of the potential for undue influence in tech. He developed the BITE model to assess how organizations control behavior, information, thoughts, and emotions.Hassan points out that modern technology, like smartphones, provides a perfect platform for mind control, with companies collecting extensive data on individuals. He compares cryptocurrency schemes to multilevel marketing, noting that early investors often profit at the expense of later participants. Despite some criticism of his concepts, Hassan’s insights highlight the continuum of influence in tech culture, suggesting a need for vigilance against manipulative practices.
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