The TATA Indian Premier League (IPL) 2025 has set new viewership records in its opening week. Starting on March 22, the cricket league has accumulated a total watch time of 49.56 billion minutes across JioHotstar and Star Sports Network. On JioHotstar, the first three matches saw a 40% increase in digital viewership compared to the previous season. Connected TV consumption surged by 54%. These matches garnered 1.37 billion views and 21.86 billion minutes of watch time. On television, the opening weekend attracted over 253 million viewers and recorded 27.7 billion minutes of watch time, marking a 22% increase from last year according to BARC data. The average television viewership rating for the first three matches rose by 39% from the previous season. JioStar offers over 25 feeds in 12 languages, with more than 170 cricket experts featured across both platforms. Additional features include live chats, polls, predictions, and virtual watch parties.
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