Norway’s latest reality TV sensation, ‘The Box,’ has secured a second season on TV2. The show, where celebrities are placed in separate boxes and face unexpected challenges, has already garnered over a million views for its first episode. This impressive viewership in a nation of just over five million people marks it as TV2’s highest-rated launch of the year. Each episode features contestants tackling challenges as soon as their boxes open, with the episode concluding in a duel to remain in the game. The show’s producer, Seefood TV, has also secured international deals, with versions in production for RTL Nederlands and TV2 in Denmark. The unique format has resonated globally, with six direct deals before its full launch, showcasing its universal appeal.
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