McDonald’s reported a disappointing fourth-quarter revenue, with U.S. same-store sales dropping 1.4%, steeper than the expected 0.6% decline. The company’s net income was $2.02 billion, or $2.80 per share, slightly down from last year’s $2.04 billion. Excluding certain gains and costs, earnings were $2.83 per share. Net sales remained flat at $6.39 billion. Despite the U.S. downturn, McDonald’s international divisions performed better, with the developmental licensed markets segment growing by 4.1% and the operated markets division by 0.1%. The U.S. sales drop was linked to an E. coli outbreak in late October, which led to a significant decrease in customer traffic, particularly in affected states. The outbreak was officially declared over in early December. McDonald’s had introduced a $5 combo meal to boost sales, which had a positive effect in the third quarter. However, analysts noted that value meals are only effective if customers also purchase non-discounted items.
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