Kohl’s shares dropped over 15% after the company announced a bleak outlook for 2025. Despite beating earnings and revenue expectations for the fourth quarter, the retailer projected a revenue decrease of 5% to 7% for the upcoming year, significantly worse than Wall Street’s estimate of a 1.6% decline. Comparable sales are expected to fall 4% to 6%, while analysts had anticipated a 0.9% drop. Earnings per share are forecasted to be between 10 cents and 60 cents, missing the Wall Street midpoint estimate of $1.23. Kohl’s reported a fourth-quarter net income of $48 million, or 43 cents per share, down from $186 million, or $1.67 per share, the previous year. Full-year 2024 sales were $15.39 billion, a decrease from $16.59 billion in 2023. Quarterly comparable sales fell 6.7% year over year, slightly better than the expected 6.8% decrease. The company has faced challenges, including a focus on new categories at the expense of core products and a reduction in coupon inclusivity, which has frustrated customers.
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