Online holiday spending in the U.S. increased by 8.7% from last year, reaching $241.4 billion from November 1 to December 31, according to Adobe Analytics. This growth was driven by deep discounts and the use of AI-powered chatbots, which saw a 1,300% increase in traffic to retail sites. The Adobe Digital Price Index noted that e-commerce prices have been falling for 27 consecutive months, suggesting that demand, not price hikes, fueled the spending surge. Notably, groceries and cosmetics saw the highest year-over-year growth at 13% and 12.2% respectively. Electronics, apparel, and furniture/home goods were the top categories, accounting for 54% of total online spending. Smartphones were the device of choice for 55% of purchases, up from 51% last year. The use of “buy now, pay later” options also hit a record high, contributing $18.2 billion to online sales, with Cyber Monday being the peak day for this payment method at $991.2 million.
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