Toei Company, a Japanese studio with over 70 years of history, is embarking on a massive $2BN global expansion. The studio plans to increase its international revenue share from 30% to 50% by 2033. Toei’s library includes 4,400 theatrical movies, 39,000 TV drama episodes, and over 600 video streaming episodes. The expansion strategy involves investing $1.6BN in content and $400M in business operations. Toei aims to develop international projects, including a historical samurai series and a New York-set movie, and is exploring co-productions with China and other Asian territories. The studio also plans to upgrade its facilities in Tokyo and Kyoto, investing an additional $240M. Japan’s box office, the second largest in Asia, saw a 6.5% decrease to $1.33BN last year, prompting Toei’s shift towards international markets.
Source: deadline.com

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