Target has announced a multi-year deal with Champion, a sportswear brand known for hoodies and sweatpants. Starting in August, Target will offer over 500 exclusive Champion items in most stores and online. These include apparel for adults and kids, sporting goods, accessories, and bags. A limited-time varsity-inspired collection will launch in September. Most items will be priced under $40. This partnership aims to enhance Target’s apparel sales, which make up about 15% of its annual revenue. Apparel sales have been volatile, with a 2% decrease in 2024 to $240.6 billion, yet they are up 6% from pre-pandemic levels. Consumers are now focusing on value, with sales growth in both budget-friendly basics and high-end statement pieces.
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