The U.S. ad market is projected to grow by 7% in 2025, reaching $379 billion in revenue in 2024, excluding political advertising. This forecast comes amidst uncertainty caused by new tariffs announced by President Donald Trump, which include a minimum 10% on all imports and steeper duties on countries like China and Vietnam. Advertisers are now seeking more flexible advertising terms to quickly adjust budgets in response to these economic changes. The demand for flexibility is evident in recent discussions between media companies and advertisers. Programmatic ad buying, often utilizing AI tools, has become a significant part of ad spending. The potential impact of tariffs extends beyond direct costs, influencing overall ad market dynamics. GroupM’s global president of business intelligence, Kate Scott-Dawkins, noted that rising inflation, layoffs, and unemployment, combined with tariffs, might lead to a reduction in their growth expectations for the year. Additionally, 25% tariffs on cars and some auto parts not made in the U.S. have sparked frequent conversations with chief marketing officers at automakers. Despite the economic uncertainty, some media executives suggest that maintaining ad spending during tough times can enhance long-term brand awareness and business resilience.
BC Richfield
@BC_Richfield
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Apr 1 This is the same $ADS chart I’ve been discussing for months on the live shows.
I want to give you guys some more context if you haven’t seen any of the recent coverage.
Background: I built and exited from the digital marketing industry several years ago & know how open this
AlphaSense
@AlphaSenseInc
·
Mar 28 Interview with an ad agency expert who predicts digital advertising will grow into 2025, driven by AI-enhanced multi-platform strategies ( $GOOGL, $META, $PINS, $SNAP ):
– According to the expert, digital advertising spend is poised for continued growth into 2025. When it comes
microcap investors
@ShridhantS
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Mar 27 Ad industry
Digital media top TV in 2024 contribute 32% of revenue .
The India M& E sector is projected to grow 7.2% in 2025 to reach 2.68 lakh cr.
#Affle
adam singolda
@AdamSingolda
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Apr 1 Ad costs on Search and Social are soaring (if you’re buying ads, you know i’m right). Yet performance isn’t keeping up.
Publishers – are sitting on the next big wave of performance growth.
The future of advertising is performance. It’s outcomes. It’s measurement. It’s
Rocky
@imrk_acharya
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Feb 18 Digital Ad Spend: India’s digital marketing to hit Rs 52,992 crore by 2025
AI Impact: 65% of marketers in India now use AI for personalized ads
Voice Search Surge: 40%+ Searches will be voice-based by 2026 !
Video Dominance: 85% of Indian internet users consume weekly videos !
Andrew Freedman, CFA
@HedgeyeComm
·
23h Communications #Wrap Call Tomorrow @ 2pm ET
As we look ahead to how the rest of 2025 may unfold, we’ll also review recent Position Monitor changes and walk through our current thinking on several key areas:
Where We Are in the Ad Cycle $GOOGL $META $PINS, $SNAP $RDDT <-
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