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4.9% Drop in Sales: J.Jill’s Surprising Q4 Performance

J.Jill’s stock surged in morning trading after revealing their fourth quarter results. The company experienced a 4.9% decline in total sales, amounting to $142.8 million compared to the previous year. Despite this drop, comparable sales increased by 1.9% during the quarter. Direct to consumer net sales, making up 50.5% of the total net sales, saw a decrease of 6.8%. These figures highlight the mixed outcomes within J.Jill’s recent financial performance.

Source: seekingalpha.com

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