The year 2024 was marked by significant events in the U.S. airline industry, including a door panel blowout on a Boeing 737 Max, a blocked merger, and a tech meltdown costing Delta Air Lines over $500 million. Despite these challenges, Delta’s stock hit a record high, and CEO Ed Bastian reported strong demand into 2025. United Airlines saw its stock more than double, becoming the top-performing carrier, with plans to expand its network to premium leisure destinations. Southwest Airlines announced a major strategy shift by assigning seats and adding extra legroom, following pressure from activist investors. Spirit Airlines faced financial difficulties, filing for Chapter 11 bankruptcy protection, while JetBlue focused on cost-cutting and profitability. Alaska Airlines completed a merger with Hawaiian Airlines, boosting its stock by over 70%. Frontier Airlines aims for double-digit margins by mid-2025, and Allegiant Travel’s main airline business showed signs of recovery with high demand during peak periods.
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