In a significant show of solidarity, union workers in the video game industry have rallied at the Game Developers Conference (GDC) 2025, launching UVW-CWA, a new direct-join union that attracted over 300 new members in just a few days. The rally stretched from Moscone West to Yerba Buena Gardens, highlighting the workers’ determination to improve industry conditions. Union members are particularly focused on protecting against the encroachment of generative AI and mass layoffs, with every person at the founding meeting of UVW-CWA having been directly impacted by layoffs or knowing someone who was. The union’s appeal lies in its simple membership process and its broader goal of empowering workers to control their own fate. Union organizers and members express a strong belief in the power of collective action to challenge corporate exploitation and foster a sustainable, diverse, and respectful industry.
Source: www.gamedeveloper.com

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