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Skinny Jeans Surge: 50% Spike in Searches Signals Fashion Comeback

Skinny jeans, once a staple of millennial and Y2K fashion, are making a notable return. Over the past six months, interest in skinny jeans has been growing, with Google Trends data showing a spike in searches the week of January 12. Following a collaboration between TikTok star Alix Earle and denim brand Frame, searches for skinny jeans surged by 50% year over year. Retailers like Reformation and American Eagle have also noticed increased interest. Fashion runways have showcased slim silhouette pants, with designers like Prada and Isabel Morant presenting tailored versions in plaid and other fabrics. While the style is expected to differ from the ultra-tight jeggings of the past, the return of skinny jeans could lead to a significant restocking cycle in apparel and footwear, potentially refreshing entire wardrobes. However, the fashion industry’s current trend is towards inclusivity, with room for both skinny and baggy fits in consumers’ closets.

Source: www.cnbc.com

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