In a Boston suburb, a significant trend has emerged among the Lebanese community where 100% of individuals reportedly undergo plastic surgery during their annual visits to Beirut. This phenomenon, dubbed the “plastic pilgrimage,” has evolved from minor cosmetic tweaks like lip plumping and teeth whitening to more extensive procedures such as cheekbone-lifts and nose jobs. This trend highlights a growing demand for cosmetic enhancements among young customers in developing countries, reflecting broader economic trends in the global beauty and health industry.
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